Rebecca is a data visionary with over two decades of experience in the world of advanced data analytics. With a focus on tech and digital industries, she has led a number of high-impact projects, Rebecca is a consistent collaborator who bridges silos within organizations. She ensures a seamless connection between outreach, data engineering, and campaign success through meticulous documentation, measurement and reporting.

A Social Scientist Turned Data Luminary

Trained as a social scientist, Rebecca merged her background in urban planning and the built environment with the world of data analytics to understand how environment impacts behavior. Her expertise extends beyond the theoretical, as she has refined, directed and optimized advertising strategies for global giants, including Microsoft, Amazon, IBM, Vodafone, GoDaddy and Comcast.

Pioneering Data Infrastructure

Rebecca's career includes groundbreaking work at Boeing, where she played a pivotal role in developing a collaborative data infrastructure for what would become the largest big data use case in the aerospace industry. Her ability to document and organize vast sets of data has been instrumental in enhancing decision-making processes.

Measuring Impact and Influence

Rebecca's impact is far-reaching and multifaceted. She managed the mission-critical task of Amazon Prime acquisition measurement, ensuring that one of the world's most notable loyalty programs continued to thrive and expand. Her insights and data-driven strategies contributed to the program's ongoing success. Beyond digital advertising, Rebecca's research helped enhance Amazon Fulfillment Centers' corporate HR compensation policy. Her data-driven approach influenced policy decisions that not only benefited employees but also increased the efficiency of Amazon's fulfillment network.

Client Lifetime Value

Rebecca's influence extends to the healthcare sector, where she applied her expertise in client lifetime value. Her work at Banfield, the leader in veterinary care, helped optimize client relationships, leading to increased service quality and improved client retention.

Unearthing Meaning in Data Chaos

Rebecca's strength lies in navigating the landscape of poorly-organized information and extracting meaning from common denominators and behavioral patterns. Her insights have a rippling impact on marketing and advertising decisions, helping organizations drive results.

Recognized for Excellence

Rebecca's exceptional contributions have earned her recognition in the industry, including a nomination for the prestigious Ad Age "Women to Watch" award. Her journey is a testament to the transformative power of data and the role of visionary leaders in the field. Her impact on the industry extends further as a founding member of the Interactive Advertising Bureau (IAB) Data Center of Excellence. As the only female on the board, she collaborated with industry peers to define best practices, standards and boundaries in the digital media, marketing, and advertising industry. Her goal is to increase the value along the data chain for consumers, marketers and the ecosystem that supports them.

Jenna is a visionary leader in the fields of materials science and brand experiences with an extensive portfolio that spans over two decades. Her journey began in the bustling world of marketing and has evolved into spearheading innovative green technologies and impactful brand engagements across multiple industries. Jenna is a dynamic entrepreneur and executive, recognized for her ability to seamlessly integrate technology with strategic business objectives, driving substantial growth and operational efficiencies.

Green Technology and Strategic Marketing

As the Co-founder and Chief Revenue Officer of NZT Group, Inc., Jenna leads the development of advanced green technologies aimed at transforming the energy, infrastructure, mobility, and defense sectors. Her strategic vision is not only reshaping her company but also making a significant impact on global sustainability efforts.

Experience Design and Brand Engagement

In her role as Managing Partner at Net Zero Technologies, Jenna continues to drive innovations in green technology solutions, emphasizing sustainable practices that meet today's environmental challenges. Her leadership extends to her position as Vice President of Brand Experiences at Shiraz Creative, where she orchestrates global brand strategies that connect people with products through smart, immersive experiences. Jenna’s client list includes high-profile names like Adobe, Amazon, and LVMH, showcasing her ability to foster relationships and execute campaigns that resonate on a global scale.

Cultural Advocacy and Publishing Leadership

Jenna's passion for cultural advocacy shines through in her role as Managing Publisher at CIVILIAN, a bi-monthly magazine that delves into fashion, lifestyle, and culture, sparking dialogues with influential figures across various sectors. Her commitment to societal impact is further evidenced by her founding of the American Horse Project, a non-profit dedicated to the protection of American equines, where she combines her leadership skills with her passion for animal welfare.

Pioneering Solutions and Ethical Standards

Jenna's ability to foresee market trends and her commitment to innovation have been instrumental in her roles across various organizations. Whether it’s enhancing data-driven marketing strategies at LBS Ventures or advocating for ethical standards in cryptocurrency at Claritas Global, Inc., Jenna’s approach is always forward-thinking and transformative.

Innovator and Influencer

Jenna's contributions to technology and marketing have not only advanced her companies but have also set industry benchmarks for innovation and sustainability. Her work is a testament to the power of integrating advanced technologies with strategic marketing to drive significant business outcomes and societal benefits.